WOW, what a great book! Excellent writing, real-life stories and immediately usable advice made this book not only informative but enjoyable. The author's core message and principles are simple yet indispensable to anyone that wants to get their ideas out into the world. The book breaks down the 6 qualities of highly contagious or shareable ideas which are:

1. Social currency
2. Triggers (or cues)
3. Emotion
4. Public (or social proof)
5. Practical value
6. Stories

Im very surprised at how much I liked this book. I found myself writing note after note and sharing some of the interesting ideas with friends. I highly recommend.

Tony Rogers Jr
Author of Visionary: Making a difference in a world that needs YOU