Madea's book is a good introduction to the power of computers and how they have changed markets, institutions, and design principles. Yet Maeda reminds his readers and computational thinkers that machines will only exacerbate human biases if we abandon principles of compassion, empathy, and understanding. So while computers can help us tremendously, Maeda also notes how we can and should remain "human" in our interactions via computers, even as we are tempted to turn customers into statistics and other forms of abstractions.