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A review by tbhasin
Contagious: Why Things Catch on by Jonah Berger
4.0
I enjoyed this book. It was a tad slow, but the usage of anecdotal examples made it more interesting and relatable. I learned lots of new information, but what I found more valuable / helpful was the way the author put concepts I knew existed into proper terms.
What I liked:
The author uses examples that I found relatable and easy to understand. (Restaurants, cat videos, fantasy football)
The tone was serious but had a lightness to it that made it easy to read and smile whilst reading it.
I LOVED the variety of examples — it made the overall thesis / summary feel much more applicable than the examples that the author had chosen. It didn’t feel like the author specially picked examples to prove his point true, it felt like the author drew conclusions from the available data.
What I didn’t find quite so elite:
The book felt a tinge repetitive. I think that the author was trying to prove his point, but at times the book felt slow.
What I liked:
The author uses examples that I found relatable and easy to understand. (Restaurants, cat videos, fantasy football)
The tone was serious but had a lightness to it that made it easy to read and smile whilst reading it.
I LOVED the variety of examples — it made the overall thesis / summary feel much more applicable than the examples that the author had chosen. It didn’t feel like the author specially picked examples to prove his point true, it felt like the author drew conclusions from the available data.
What I didn’t find quite so elite:
The book felt a tinge repetitive. I think that the author was trying to prove his point, but at times the book felt slow.