I'm rounding up here. It's makes great points about the long tail and how Internet retailing changes the market because it doesn't have to worry about scarcity and people will search beyond the blockbuster to buy and get things.

It's small at 200 pages but still fills a bit fluffed out. My biggest problem was how the author handled criticism. He either handwaved it away, thought it was still good, or simply said that better filters and post-filters were needed. For examples of successful music acts through the Internet he compared Bonnie McKee and My Chemical Romance, but he glossed over in one sentence that MCR was successful through their dogged touring schedule. Another example was how he handwaved the filter bubble wherein people will only read or listen to news/media/entertainment that fits their worldview. He says that it's not always a bad thing and that people are inclined to keep exploring. I just couldn't enjoy the dismissive and rosy-eyed view of how people use technology.

It also was profuse in its praise of Google and Amazon to the point that it felt reading a public bj lovefest; the author also shares some love by giving iTunes and Netflix handies. It's great for products but he only mentions a few example of how the long tail relates to services. It was a drag to read this book because it was too optimistic and praising and didn't seriously deal with downsides and criticism of the long tail.