"Just Listen" is an outstanding, practical how-to guide for becoming a better face-to-face communicator. As a professional communicator, I often find it easier to write for an amorphous, anonymous large audience, or speak in front of a large room, rather than work one on one with people who are resistant or difficult. Dr. Goulston's book is for people like me, who are friendly, sociable and articulate, but need to refine their personal leadership skills. Sometimes I am prone to thinking that some people just have a gift for relating to others and getting them on board - the gift of persuasion and putting people at ease - a gift that I'm afraid I lack. To a certain extent that's true, as I have met many born persuaders; I call them "mentors" and can only hope to emulate them. However, all people could use some help in this area and there is hope for the likes of me! I appreciate very much the author's attempt to codify what exactly it takes to be a person who is a "natural" persuader and I've already started practicing his techniques.