I think this book is best geared towards people in business who have been working so hard for so long but not seeing much return. I am just starting out with my own business so there wasn't a lot that directly applied to me, but Mike's down-to-earth, truly modern and fresh way of writing really pulled me through the whole book with ease and interest despite this, and I learned a lot about how not to run my business and how to set myself up for success by implementing some of Mike's ideas early on.

This book is based on a piece of advice that the author's business mentor gave to him when he said: "You're not an entrepreneur yet, Mike. Entrepreneurs don't do most of the work. Entrepreneurs identify problems, discover the opportunities and then build processes to allow other people or other things to do the work and to do it right, consistently." Mike Michalowicz explains how to do just that by using the metaphor of growing a pumpkin which is actually pretty genius as you'll see if you read this.