I've read a lot of pop psychology books, but this one is quite different from the rest. Each chapter of this book takes a topic and describes various scientific psychology experiments that have direct bearing on the topic. Many of the experiments came to non-intuitive conclusions about human behavior. Then, the book shows how you, the reader, can take advantage of these conclusions in your everyday life. Scattered throughout the book are short psychological questionnaires that help focus the approach on your individual personality.

So many myths about human behavior are turned upside down in this book! The myth that brainstorming with a group of people will come up with better ideas is exploded. If you want a "first date" to be successful, take your date to some activity that will get your excitement levels up, that will elevate your heart rates. Praise a child for the effort that he/she showed in some endeavor, rather than praising the child for being "smart" or "fast". If you want a big favor from someone, first ask them for a small, insignificant favor. It is difficult--if not impossible--to detect a liar by his facial expressions, eye contact, fidgety behavior or tone of voice. The best giveaway is actually his choice of words.

This is a truly entertaining book. It successfully melds scientific research with advice on handling situations. Highly recommended!