Edward provides an excellent account of strategies to move people. He uses examples that for the most part are still understandable by anyone with a common understanding of outdated businesses. Though the lessons are still relevant today.

It does not matter if the subject is business, politics, or organizations the lessons are still applicable. Now that some time has passed since its original publication, one can see how some predictions have come true. This is experienced in the general perceptions of news media, US Press Secretary, and PSAs (public service announcements).

In the end, it is about the spread of ideas and how to understand each other.