Straightforward, honest and full of genius ideas. A lot of them are so simple you'll wonder why you haven't thought of them, but the beauty of that is that with some hard work, you can make them happen.

Michalowicz is clear that it won't be easy work, but he lays out in clear and easy to follow steps how to bring your business from the brink of extinction to raging success.

And he's funny too. You feel like you're sitting down and having coffee with a good friend.

I would recommend this book to any entrpreneur or aspiring entrepreneur.