Collection of excellent pieces by Ben Goldacre (Bad Science, Bad Pharma) that were previously published on http://www.badscience.net. Recommended debunking - relentless and honest.

P42 "Back in the days when ladies had a home journal (in 1918) the Ladies Home Journal wrote: “There has been a great diversity of opinion on the subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger color is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”" http://www.badscience.net/2007/08/pink-pink-pink-pink-pink-moan/

P68 “We know so little about the ancient Woolworth stores,” he explains, “but we do still know their locations. I thought that if we analysed the sites we could learn more about what life was like in 2008 and how these people went about buying cheap kitchen accessories and discount CDs.” http://www.badscience.net/2010/01/voices-of-the-ancients/

P73 There’s something magical about watching patterns emerge from data http://www.badscience.net/2011/06/theres-something-magical-about-watching-patterns-emerge-from-data/

P178 Randomized Control Trials (RCT) are mentioned in the Bible, Daniel 1:12 'Please test your servants for ten days: Give us nothing but vegetables to eat and water to drink
http://biblehub.com/daniel/1-12.htm

P306 Empathy's failure http://www.badscience.net/2010/10/empathys-failures/
The Scope-Severity Paradox: Why Doing More Harm Is Judged to be Less Harmful