If I could get every person on the planet to read just one book, it would be this one. And if our planet and species collapses due to our wasteful and destructive habits, let this book be a proof and a reminder that there was a small minority of humans who sought the truth and aimed to convey it to the rest of the world.

To fully understand the (figurative) weight of the contents of this book, it is important to have a little background information on the author. John Robbins, the author of the book, gave up his role as future owner and operator of his family’s company-- Baskin-Robbins. Why? Because he witnessed the reality of the American food industry and refused to take part in it. It takes a special kind of character to sacrifice that amount of wealth and power in favor of their ethics and virtues.

Robbins writes with such passion and beautifully articulated prose that I often found the very deepest parts of myself reflected in his words. Almost every single one of the multitude of reasons for which I became vegan is conveyed superbly in this book. In fact, the final chapter title is a reflection of one of my most fundamental beliefs and experiences: that everything is connected.

I really wish that a newer, updated edition of this book would be released. It is so, so powerful.