This book was truly remarkable.
It was a completely different reading experience than what I’ve experienced with other similar books.
I expected a wordy, slightly boring, informative essay. A book which I would get through only because I was invested in what it had to teach. One which would take me weeks, if not months, to finish, because I wouldn’t be able to handle so much information at once.
Instead, it read like a story.
There was nothing boring about it. I understood all the information in it, as well. The entire narrative was filled with stories and fascinating explanation, and I didn’t want to put it down. I wanted to understand everything I could about everything it was saying.
There was page after page of physiological phenomena and their effects on our lives.
Some were scary. (Did you know that anti-marijuana campaigns actually encourage teens to use it themselves?) Some were eye-opening (such as the evidence that where you vote can affect what your vote is). Others were just plain interesting (like the message of Cinderella which “shows that being good to others pays off”). And I found every single one of them fascinating.

This information seemed relevant to everyone, not only marketers and entrepreneurs. These influences are all around us. They’re shaping the world, and our lives. The least we could do is get familiar with what these influences are, and how they work.

For a serious researcher, interested in understanding all these phenomena in depth, this might be a bit too interesting, and not contain enough overloading of facts.

For your average reader, this was the perfect balance of fact and research with an enthralling narrative.

Content:
Mentions of safe sex, “wear jeans if you’re gay” day, and Viagra’s coining of the term ED. Also, mentions of drugs usage, and evolutionary reason why feeling aroused causes us to share.