The book is poorly structured, especially in the first few chapters with constant "we will talk about that in part x" that serves nothing but to obscure the topic at hand and pad word count. It also commits the sin of repeating phrases verbatim from earlier parts of the book, hoping you wouldn't notice, and at times would appeal to nebulous authority such as "sociologists say" with no references, which usually means 'I read a magazine article interviewing one sociologist once'.

The whole vibe is series of blog posts shoved into a book without a lot of thought put into it. After learning that the author is a host of a podcast about cults, it makes a lot of sense. 

A very easy read that got me out of a reading slump, but not a lot of substance.