A quick read, but I really enjoyed it. There was one thing, however. It was like a mirror of Nir Eyal's book "Hooked" BUT if you look at the publish dates, this book was published first. SO, this was actually the original book.

I recommend reading this book instead.

Also, the title of the book was quite intriguing with all the coronavirus talks we have lately, so that is why I picked it.

Great marketing book.

I picked up some really critical behavioral knowledge in this book that I will put to valuable use when marketing to people. One of the pieces that really popped out to me the most was that surrounding the human need to "fit in" and to "be part of the tribe". Marketers can leverage this by creating products and ads that try to appeal to those behaviors - such as what makes an article or video viral. Jonah goes into lots of detail about the virality of content and outlines what a marketer can do to increase the chance of "going viral".

Great props to one of my heroes Seth Godin too.

This is an outstanding book.

4.7/5