I wouldn't call it an exciting read and if you've studied psychology, none of this will be new to you.

Bernays is giving us insight, but he's definitely not telling us everything. Which makes sense because this is him selling his own services. He was trying to market himself as an expert on the topic and show clients why they needed to hire him. Which explains why he doesn't get into the meat of things but it also makes the book quite shallow.

It would've had way more depth if Bernays approached the topic from a neutral angle, without being moralistic about its ethics.