Gordon C. Bruner II

2 books

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research by Gordon C. Bruner II

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

Gordon C. Bruner II

164 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
Marketing Scales Handbook, Volume IV: Consumer Behavior by Gordon C. Bruner II
Marketing Scales Handbook, Volume IV: Consumer Behavior
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Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior

Gordon C. Bruner II

864 pages • first pub 2005 (editions)