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228 pages • missing pub info (editions)
ISBN/UID: 9783838387680
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 22 July 2010
Description
The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Developing Experimentation (RDE), which is particularly effective for innovation and NPD in mature food categories. The theoretical par...
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Content Warnings
228 pages • missing pub info (editions)
ISBN/UID: 9783838387680
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 22 July 2010
Description
The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Developing Experimentation (RDE), which is particularly effective for innovation and NPD in mature food categories. The theoretical par...
Community Reviews
Content Warnings