Alex Gofman

2 books

Selling Blue Elephants: How to Make Great Products that People Want Before They Even Know They Want Them by Alex Gofman, Howard R. Moskowitz

Selling Blue Elephants: How to Make Great Products that People Want Before They Even Know They Want Them

Alex Gofman, Howard R. Moskowitz

252 pages • first pub 2007 (editions)

informative medium-paced
Systematic Consumer-Driven Innovation in Mature Food Categories by Alex Gofman

Systematic Consumer-Driven Innovation in Mature Food Categories

Alex Gofman

228 pages • missing pub info (editions)

nonfiction business economics