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Advertising Account Planning: Planning And Managing An Imc Campaign by Donald W. Jugenheimer, Larry D. Kelley

Advertising Account Planning: Planning And Managing An Imc Campaign

Donald W. Jugenheimer, Larry D. Kelley

214 pages • first pub 2010 (editions)

informative medium-paced
Other editions (2)
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Advertising Account Planning: Planning and Managing an IMC Campaign by Donald W. Jugenheimer, Larry Kelley

Advertising Account Planning: Planning and Managing an IMC Campaign

Donald W. Jugenheimer, Larry Kelley

262 pages • first pub 2010 (editions)

informative medium-paced
Advertising Account Planning: Planning and Managing an IMC Campaign by Donald W. Jugenheimer, Larry Kelley

Advertising Account Planning: Planning and Managing an IMC Campaign

Donald W. Jugenheimer, Larry Kelley

262 pages • first pub 2010 (editions)

informative medium-paced