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698 pages • missing pub info (editions)
ISBN/UID: 9781530022007
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 01 March 2016
Description
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures used in scholarly studies of consumer behavior. This volume picks up where Volume 7 ended and has reviews of 392 new scales...
Community Reviews
Content Warnings
698 pages • missing pub info (editions)
ISBN/UID: 9781530022007
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: 01 March 2016
Description
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures used in scholarly studies of consumer behavior. This volume picks up where Volume 7 ended and has reviews of 392 new scales...
Community Reviews
Content Warnings