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Relationship Marketing: Successful Strategies for the Age of the Customer by Regis McKenna

Relationship Marketing: Successful Strategies for the Age of the Customer

Regis McKenna

256 pages missing pub info (editions)

nonfiction business economics
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Description

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

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