Regis McKenna

7 books

Real Time: Preparing for the Age of the Never Satisfied Customer by Regis McKenna

Real Time: Preparing for the Age of the Never Satisfied Customer

Regis McKenna

224 pages • first pub 1997 (editions)

nonfiction business informative medium-paced
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A. Moore

288 pages • first pub 1991 (editions)

nonfiction business informative medium-paced
The Regis Touch: New Marketing Strategies For Uncertain Times by Regis McKenna

The Regis Touch: New Marketing Strategies For Uncertain Times

Regis McKenna

178 pages • first pub 1986 (editions)

nonfiction business informative lighthearted medium-paced
Relationship Marketing: Successful Strategies for the Age of the Customer by Regis McKenna

Relationship Marketing: Successful Strategies for the Age of the Customer

Regis McKenna

256 pages • missing pub info (editions)

nonfiction business economics
Relationship Marketing: The Book That Defined The Age Of The Customer by Regis McKenna

Relationship Marketing: The Book That Defined The Age Of The Customer

Regis McKenna

272 pages • first pub 2003 (editions)

informative medium-paced
Total Access: Giving Customers what They Want in an Anytime, Anywhere World by Regis McKenna
Total Access: Giving Customers what They Want in an Anytime, Anywhere World
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Regis McKenna

Total Access: Giving Customers what They Want in an Anytime, Anywhere World

Regis McKenna

240 pages • first pub 2002 (editions)

medium-paced
Total Access: Giving Customers What They Want in an Anytime, Anywhere World by Regis McKenna

Total Access: Giving Customers What They Want in an Anytime, Anywhere World

Regis McKenna

252 pages • first pub 2002 (editions)

business emotional inspiring reflective medium-paced