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Developing, Maintaining and Defending Competitive Advantage

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by Malcolm McDonald, Linden Brown

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Developing, Maintaining and Defending Competitive Advantage

Malcolm McDonald, Linden Brown

384 pages • missing pub info (editions)

nonfiction business economics medium-paced