tui_la_dao's reviews
56 reviews

I knew about the Long Tail Concept during my Marketing Master study and while reading this book, many aspects and the whole history (which is fascinating) of the Long Tail was explained and analysed. Even though the book was first published more than a decade ago, its content remains up-to-date, the examples too. Give it a go if you want to dig deeper into the concept, will be nice to read if you are into marketing or economy in general :) Few things the book touched on were forces that birthed the Long Tail (democratization in production, distribution, and how supply and demand find each other faster and easier), economy of scarcity vs. abundance, the paradox of choice (whether it is there or how it can be twisted) and how filters boost confidence when exploring down the Tail, and many more. You may disagree with some ideas or conclusions, but still the idea was presented 15 years ago, and still continued to apply, so, impressive.

This is an important read for anybody from any walks of life. Before starting out on this book, I thought it would become repetitive and boring to read during the latter half, as how it normally is for many self-help books I've read, but it wasn't what happened with this book. The book is very well-organized, the cautionary tales were great, the storytelling and the quotes, etc. I will read it many times again.

This book is an absolute masterpiece. I had to take many screenshots during my read, brilliant conversations, brilliant characters, brilliant writing! This is the first book that I made screenshots for almost every pages, it is that great of a read.

Towards the latter half of the book, the writing becomes much less coherent and it feels more like you are reading random thoughts of the author on different psychological advices on a wide array of topics. Could be helpful, especially at the beginning when the author criticize some useless methods that pop psychology has been populize, but after chapter 7/8 it was really hard to digest for me and the "sharpness" is not there anymore. Plus, the writing gets more and more unnecessary complicated, sentences with lots of useless clauses which really interfere with my flow ...