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dwjnv's review against another edition
informative
slow-paced
2.75
1. The title of this book is way more daunting than the content itself, so prepare yourself if you already have high expectations to begin with.
2. This book was written before the explosion of digital disruption, so a lot of aspects of the topic are already outdated and irrelevant now.
3. Should've titled this book "The Handbook of USA's Public Relations" instead.
2. This book was written before the explosion of digital disruption, so a lot of aspects of the topic are already outdated and irrelevant now.
3. Should've titled this book "The Handbook of USA's Public Relations" instead.
lefrough's review against another edition
informative
medium-paced
4.5
If you work in/are interested in marketing and/or PR this is a must read to understand the roots of our current comms landscape
yak_dana's review against another edition
3.0
If you really want to learn something new, and already have a basic idea of what propaganda is this book is useless to you. It's not bad, just really outdated. Still, quite interesting from a historical perspective. It is also not so much about what you may associate with the word propaganda, but rather about smart advertising.
divitto's review against another edition
3.0
Sorry Edward but propaganda doesn’t affect me, I’m built different
spiremetro_books's review against another edition
5.0
Edward provides an excellent account of strategies to move people. He uses examples that for the most part are still understandable by anyone with a common understanding of outdated businesses. Though the lessons are still relevant today.
It does not matter if the subject is business, politics, or organizations the lessons are still applicable. Now that some time has passed since its original publication, one can see how some predictions have come true. This is experienced in the general perceptions of news media, US Press Secretary, and PSAs (public service announcements).
In the end, it is about the spread of ideas and how to understand each other.
It does not matter if the subject is business, politics, or organizations the lessons are still applicable. Now that some time has passed since its original publication, one can see how some predictions have come true. This is experienced in the general perceptions of news media, US Press Secretary, and PSAs (public service announcements).
In the end, it is about the spread of ideas and how to understand each other.
tylerrobinson1's review against another edition
3.0
"The invisible, intertwining structure of groupings and associations is the mechanism by which democracy has organised it's group mind and simplified its mass thinking"
"The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions"
"The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions"
drbitchcraft's review against another edition
2.0
I wouldn't call it an exciting read and if you've studied psychology, none of this will be new to you.
Bernays is giving us insight, but he's definitely not telling us everything. Which makes sense because this is him selling his own services. He was trying to market himself as an expert on the topic and show clients why they needed to hire him. Which explains why he doesn't get into the meat of things but it also makes the book quite shallow.
It would've had way more depth if Bernays approached the topic from a neutral angle, without being moralistic about its ethics.
Bernays is giving us insight, but he's definitely not telling us everything. Which makes sense because this is him selling his own services. He was trying to market himself as an expert on the topic and show clients why they needed to hire him. Which explains why he doesn't get into the meat of things but it also makes the book quite shallow.
It would've had way more depth if Bernays approached the topic from a neutral angle, without being moralistic about its ethics.
sardonic_writer's review
3.0
Almost more informative as a snapshot into the 1930’s as opposed to insight into propaganda.